Born under the Californian sun in 2006, SALT. seeks to create eye wear that reflects the golden state’s natural beauty, appearing simple on the surface but consisting of a complex process perfected over time and practice. Based in SoCal’s Costa Mesa, the company makes both optical and sunglass models that stand out from other brands thanks to their classic style and quality construction. Entirely handcrafted in Japan, SALT glasses employ superior materials such as acetate and titanium and are made to last for years.

The brand draws inspiration from California’s sandy beaches, snow-capped mountains, and pristine deserts to combine with the minimalist aesthetic of Japanese design, producing products of great style and unique appeal

To SALT., design means more than just great style, they also strive to create the perfect fit. Through every step in the making process, from inspiration, materials, and construction, SALT. focuses heavily on the comfort & fit of their frames.

“Eyewear should do more than just look good; it should fit perfectly too.”

Their latest limited-release collection takes inspiration from Japanese-American artist Isamu Noguchi. He focuses on the use of angular planes, organic forms, natural elements, and an unique colour palate to create a truly timeless collection.

SALT.’s sun collection is 100% polarized and marks a significant difference in their eye wear by optimizing the level of experience in all around conditions.

Not only do SALT. frames perfectly capture California’s casual elegance, but their eye wear will also stand up to whatever life tosses at you. With high quality materials and careful construction, SALT. commits to creating products that are not only stylish, but are made to last.

SALT.s design language is timeless, remaining relevant as fast trends come and go. SALT. is a brand for anyone who appreciates a long lasting style and function.